Society forces us to make a distinction between a traditional manager and a digital manager. But Gustavo Rodríguez Reyna chose another route. That’s why he chose to specialize in new media. Everyday he dedicates himself to building reputations, digital presences, and closing deals without sacrificing the credibility of his clients. Nobody has the holy grail, but everyone promises to reveal it in the next story. Gustavo wanted to create a benchmark in the middle of such a choppy sea, and so he created Tintavento.