Sebastián “El Pana” Arrechedera is a filmmaker and creative director born in Venezuela and adopted by Mexico. His career spans film, social activism, and advertising, transcending borders. He is the founder of the creative collective Rainbow Lobster in CDMX and Los Angeles, leading documentarians, writers, podcasters, and digital creatives with a profound social impact. He is noted for his involvement in the true crime podcast "Penitencia" and the initiative to return the Penacho de Moctezuma to Mexico, which inspired the documentary "Not Our Penacho". He produced the documentary "Scab Vendor", about artist Jonathan Shaw, premiered at the Warsaw Film Festival and BAFICI Buenos Aires. As Executive Co-Producer, he worked on "Laberinto Yo'eme", addressing the struggles of the Yaqui community in Sonora. Currently, he is Executive Producer of "Casas Muertas", a documentary on Venezuelan migration. Sebastián is recognized as one of the top Latin American advertising creatives, with numerous international awards and experiences as president of the Círculo Creativo de México and jury member at festivals like Clío and Cannes. His work inspires change and promotes innovation in film and ideas.