Adam Barrera is a digital creator who produces engaging commentary on the music and entertainment industries for an audience of more than 1.5 million followers across TikTok, Facebook, and YouTube. He covers everything from songs and charts to music marketing strategies and artist careers. He is the host of ATF: Bops, a YouTube show where he shares opinions and fascinating insights on today’s biggest artists. With a background in social media marketing, Adam holds a B.S. in Advertising (2021) and an M.A. in Social & Emerging Media (2022). Adam has been invited to some of the most prestigious award shows, music festivals, and industry events, including Spotify’s Sounds of the Summer, where he interviewed artists like Jessie Murph and Lauren Spencer Smith. He attends Coachella every year as both a brand ambassador and member of the press, and for the past two years has hosted Casa Bacardí at the festival.