Omar Estrada is the father of Pato, an experience that has deepened his understanding of parenthood. He is a sociologist and expert in the study of human behavior, focusing on how people interact with each other. Omar advises major brands, including FEMSA and NISSAN. He gives lectures on market research, insights, and related topics, enriching the dialogue on innovation and human understanding. He guides other parents through courses offering techniques and advice for more informed and thoughtful parenting. His career has allowed him to identify essential aspects of modern parenthood and the overlooked needs of men, challenging outdated social norms that demand stoicism in male behavior.